Playhouse Disney logo from 2002-11NetworkLaunchedApril 6, 1997; 22 years ago ( 1997-04-06)ClosedFebruary 14, 2011; 8 years ago ( 2011-02-14)Division ofDisneyCountry of originWorldwideOwnerHeadquarters,Formerly known asDisney Channel Preschool Block (1997-99)Sister networkFormatOriginal language(s)EnglishPlayhouse Disney is a former brand for a slate of and international and that was owned by the unit of 's. It originated in the as a morning program block on the. Its programming was targeted at children ages 2–6, featuring a mix of live-action and.The Playhouse Disney block on Disney Channel was rebranded as the block on Disney Channel on February 14, 2011. The 22 cable channels and blocks using the Playhouse Disney brand around the world were relaunched under the Disney Junior brand over the next two years, concluding with the rebranding of the Russian channel in November 2012. Contents.History Prior to Playhouse Disney's launch, Disney Channel had aired a lineup of preschool-targeted programs (which were mixed alongside animated series aimed at older children) during the morning hours since its debut in April 1983.
Playhouse Disney is a former brand for a slate of programming blocks and international cable and satellite television channel that was owned by the Disney Channels Worldwide unit of The Walt Disney Company's Disney–ABC Television Group. It originated in the United States as a morning program block on the Disney Channel.
On April 6, 1997, Disney Channel underwent a relaunch that signified the beginning of its full conversion into a commercial-free basic cable channel, and its morning program block now utilized a similar graphics package for its promotions as that used for the channel's afternoon children's programs. After Disney Channel's preschool block premiered three new original series in 1998 (, and ), the block rebranded as Playhouse Disney on February 1, 1999.One of the Playhouse Disney block's most popular series was, an educational live-action series from that debuted in October 1997, focusing on the adventures of Bear (voice by ); the series was named by as one of the 'top 10 new shows for kids' that year. For the first three years of its run, the Playhouse Disney block originally aired each weekday from 8:30 a.m. To 2:30 p.m., and weekends from 6:00 to 10:00 a.m.
Eastern Time. Following each program, which usually ran 23 minutes (most of which, with the exception of movies, aired without promotional interruption), the remainder of the time period was filled by either short segments and (the latter of which were originally aired under the banner 'Feet Beat') or an episode of an acquired short series.On April 16, 2001, Playhouse Disney introduced a new on-air graphics package produced by motion graphics company Beehive; actress began serving as the U.S. Block's promo announcer at this time, a capacity she would hold until March 30, 2007. The block by rebranding its 'Mickey and Minnie's Tune Time' block as 'Playhouse Disney', and in 2002, the TV block's 'Feet Beat' interstitials were renamed 's Music Time' to promote the Radio Disney block. On June 25, 2001, Disney-ABC Cable Networks Group (now Disney-ABC Television Group) announced plans to launch Playhouse Disney Channel, a companion and satellite channel that would have served the same target audience as the Disney Channel block; plans for the network were later scrapped, although Disney-ABC International Television would launch dedicated Playhouse Disney Channels in international markets (including and ) between 2002 and 2007.
The Walt Disney Company acquired the broadcast rights to as part of their purchase of the in 2001; The Wiggles moved to Playhouse Disney in June 2002 and became one of the block's most watched shows during its run.Like Disney Channel, Playhouse Disney was a commercial-free service, but it did show short 'promotional spots' (structured as short-form segments for Disney products targeted at the block's demographics) along with – beginning in 2002 – (with companies such as ) within breaks between programs (preschool-targeted programs that aired between 3:00 and 7:00 a.m. Central Time outside of the Playhouse Disney banner, included the promotional shorts for Disney entertainment products that were seen during Disney Channel's afternoon and nighttime schedule). On October 7, 2002, Playhouse Disney changed its logo to reflect Disney Channel's on-air rebranding. As part of the block's effort to phase out its older interstitial material, it introduced a mascot in September named Clay (voiced by ), an anthropomorphic clay figure who often used the catchphrases 'It's true!' And 'Are you with me?' .On March 31, 2007, Clay was replaced by two anthropomorphic monkey puppets as the block's hosts, Ooh and Aah (who served as the main characters for one of the short series featured on the Playhouse Disney lineup, ).
Beginning in 2007, Disney Channel began truncating the weekday block to four hours (from 5:00 to 9:00 a.m. Eastern Time) during the summer months, in order to air episodes of Disney Channel original series during the late morning and early afternoon hours; however, the weekend schedule continued to air as a seven-hour block.
By this point, the Playhouse Disney block had expanded to air from 4:00 a.m. Eastern Time on weekdays, and 4:00 to 9:00 a.m. Eastern Time on weekends, each running a different schedule.Disney Junior.
See also:On May 26, 2010, Disney-ABC Television Group announced the launch of Disney Junior, a relaunching of Playhouse Disney that would serve as the brand for the Disney Channel block and a new standalone digital cable and satellite channel in the United States, as well as the new brand for the 22 existing Playhouse Disney-branded cable channels and program blocks worldwide. The Playhouse Disney block ended its 14-year run on February 13, 2011, with the last program to air being an episode of the short series Handy Manny's School for Tools at 1:55 p.m. Eastern Time.The Disney Junior block debuted on February 14, 2011, with as its first program. Several former Playhouse Disney series were carried over to the relaunched block including,. With the relaunch of the block, the block's mascots Ooh and Aah were retired and several of its older programs were entirely discontinued (however, Ooh and Aah & You was later carried on the Disney Junior cable channel).The 24-hour cable channel debuted on March 23, 2012 with the episode 'Mickey's Big Surprise' as its first program, mainly featuring a mix of original series and programs held over from the Playhouse Disney library (which largely aired as part of the channel's overnight schedule until mid-2014). Disney Junior took over the channel space held by the Disney-owned -focused channel, largely due to that channel's existing subscriber reach (being carried in 75 million households with pay television). An automated Soapnet feed remained in operation for providers that did not yet reach agreements to carry the Disney Junior channel or providers that were required to continue carrying Soapnet in addition to Disney Junior until Soapnet fully ceased operations on December 31, 2013.
Programming The list below pertains to programs aired on the U.S. Block on Disney Channel. Kidscreen Staff (April 1, 1998).
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Inspired by the famous Disneyland theme park ride, Disney’s JUNGLE CRUISE is an adventure-filled, Amazon-jungle expedition starring Dwayne Johnson as the charismatic riverboat captain and Emily Blunt as a determined explorer on a research mission. Also starring in the film are Edgar Ramirez, Jack Whitehall, with Jesse Plemons, and Paul Giamatti.Jaume Collet-Serra is the director and John Davis, John Fox, Dwayne Johnson, Hiram Garcia, Dany Garcia and Beau Flynn are the producers, with Doug Merrifield serving as executive producer.
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